Public comments from the last edition, grouped. Before you plan the next one.
We read Facebook and Instagram. You get themes by phase, starting with a free sample.
We email the sample within two business days. No newsletter unless you opt in.
Who this is for
Race directors and marketing leads on endurance events.
About 200 to 800 entries. Active on Facebook or Instagram. A closed edition in the last two months.
The problem today
Comments sit across posts. Nobody reads them before you plan the next edition.
Context and time slip away. Kit questions mix with race-day notes. You remember the loudest thread, not the most common one.
How it works
Three steps. The sample arrives by email.
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Share the public posts from your last edition
The Facebook and Instagram threads you already published. Nothing private. Nothing behind a login we cannot see.
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We read every comment and group themes by phase
Before, during, and after. Kit pickup is not mixed with what happened on course.
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You get a sample, then the full report when volume is enough
The sample shows how many comments we read and the top theme. The full report needs a minimum volume.
What you gain
Start with what people said most in public.
- See what mattered most. Each theme shows how many comments mention it.
- Separate kit questions from race day. Comments are tagged by event phase.
- Know what was left out. The analysis states how many comments existed on the posts and how many entered the report.
How a sample is structured
Themes by phase. Counts, not quotes.
The report aggregates themes without names or direct quotes from public comments.
The card is a specimen of shape, not a live edition.
Before
- Kit pickup — 18 comments
- Parking and access — 11 comments
During
- Aid stations — 24 comments
- Course marking — 9 comments
After
- Results and timing — 14 comments
Evidence we can show today
Validated on a specimen edition. No paying customers yet.
The debrief engine was exercised on Ironwood Endurance XC — a fictional specimen event used for internal validation, not a live customer edition.
Questions
What a race director asks before sharing posts
Do you quote athletes by name?
No. The report aggregates themes without names or direct quotes from public comments.
What if there are few comments?
The free sample still shows how many comments we read and the top theme. The full report needs a minimum volume.
What does the full report cost?
Reference price is €59 per edition when comment volume meets the minimum after the sample.
What do you do with my email?
We use it to send you the analysis. We will not send marketing without your consent.
The next step
Start with a free sample from your last edition
First name, work email, event website. We email the sample within two business days.